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Advertising · Print · Marketing · Web design · Software · AI

Our lightsare still on.

For over 20 years. Every day.

Advertising, marketing, web design and software from one House. For three years with the latest AI systems. And yet at every draft there sits a person who knows why it works.

Ring the bell
Straight to the rooms

The film · 5 minutes · with sound

Five minutes.
One whole house.

No shoot day, no film crew.
20+years of advertising and marketing
3years with the latest AI systems, led by people
23countries where our team lives
1family that stands behind it

Small enough that you know us. Big enough for everything you need.

The Shop Window

Fresh from
the House.

Anyone can talk. This is what came out of our House most recently. Swipe through.

StudioHALDEFashion campaign from a phone photoCreative RoomSuccés VinícolaWine labels · CataloniaStudioSaunahaus TalgrundCommercial · grand openingStudio3 rooms, kitchen, bathroomVideo viewing from phone photosAtelierGlowy Beauty BarWebsite · BerlinCreative RoomLa CanalGift packaging · panettoneStudioSOLE ALPINACosmetics · campaign and filmCreative RoomTequila PatrónBottle and label · worldwideAtelierZaritzkiWebsite · dentistryCreative RoomPomodoroPackaging · tomato sauceStudioTrattoria LupoSpot · seasonal menuStudioHOCHMOORGin · campaign and filmStudioFIRNRunning shoe · poster and filmCreative RoomFlipaBrand and posters · bakeryAtelierGewerbekreis AuerbachWebsite · association

The question we are asked most often

“Can't ChatGPT just do that?”

It can. And that is exactly what it looks like.

An AI makes an image in seconds. It just does not know why your customer buys. We do. For over 20 years.

AI makes us faster. The thinking is done the way it always was: by people.

Others let the AI do it. We do it. The AI helps.

this is what AI mush looks like
Our poster: Your sofa won't miss you.Somebody made this.
1

The human thinks.

Idea, psychology, copy, direction, design. With us, always brainwork.

2

The AI renders.

Images, scenes, variants. Fast, in quantity, on demand.

3

The human decides.

Whatever goes out has been signed off by one of us. Every time.

What AI may do here, and what never

How we work with AI

One prompt. A thousand identical images.
With us: six steps. A person does four of them.

Type in a single prompt and you get what everyone gets. We direct the AI like a film crew.

Behind it are over 20 years of advertising. You cannot type that into a prompt.

The AI delivers building blocks.We build the picture. Compositing, retouching, matching the light.
Nothing slips.We fix face, product and location in advance. Your label stays your label.
AI where filming is impossible.Otherwise the classic way. Often both together.
  1. 1Human

    Brief and script

    What should your customer feel and do? From that we write the idea and the copy.

  2. 2Human

    Storyboard and style

    Sketch first, then settle the style with you.

  3. 3Human

    Characters, product, location

    Everything is fixed in advance. Then it looks the same in every scene.

  4. 4AI helps

    Images and scenes

    Now the AI calculates. Many variants, we take the best.

  5. 5AI helps

    Voice, sound, music

    Matched to your brand. Checked by human ears.

  6. 6Human

    Editing and polish

    Editing, colour, type, retouching. Anything that looks like AI gets thrown out.

Work from the AI workshopFilms, 3D and images

Same task. Two answers.

The usual standard.
This is how we do it.

That is the difference between advertising you see and advertising you remember.

Poster

The usual standard
Typical AI gym poster at a bus stop
This is how we do it
Our poster: Your sofa won't miss you.

Flyer

The usual standard
Typical AI restaurant flyer with gold flourishes
This is how we do it
Our flyer: Nothing gets reheated here. The chef behind the flame.

All six comparisons in the StudioAd, Instagram, job ad, websiteTry the Mush MachineYour name, your industry, one second

Six rooms. One House.

Step inside.

What you start in one room carries on in the next. No handing over to strangers.

The Atelier: web design
The Atelier · Top floor

Web design

Designed by hand. Properly coded.

The Studio: advertising & marketing
The Studio · 2nd floor

Advertising & marketing

Films, campaigns, print and social media.

The Engine Room: software & systems
The Engine Room · 1st floor

Software & systems

CRM, apps and shops. Made to measure.

The Roof Terrace: marketing with hotel nights
The Roof Terrace · 1st floor

Marketing with hotel nights

A holiday as a promotional gift. Your name travels along.

The Switchboard: AI voice assistant
The Switchboard · 1st floor

AI voice assistant

IVI picks up. In over 80 languages.

The Office: marketing & sales
The Office · Ground floor

Marketing & sales

Appointments, back office, support. In your name.

Who lives here

Old school.
Young minds.

We were founded by Robert and Mona Kämpf. With a handshake and a word that counts. Over the last five years the younger generation brought the modern age into the House, and our partners in Switzerland come from IT.

This is how we complement each other: experience that knows what works. Technology that knows what is possible.

The whole family
Mona
Monathe eye
Robert
Robertthe people person
John
Johnthe builder
Nadja
Nadjathe architect
Johannes
Johannesthe artist

Three locations. One team around the world.

Somewhere, someone is always awake.

  • SwitzerlandHome and headquarters of the AI assistant
  • USACompany seat and a direct line to the latest technology
  • SpainCalpe, on the Costa Blanca
  • GermanyOffices in Heidelberg, Bremerhaven and on Sylt, for our freelancers

Wherever it is night right now, our light is on.

Plus permanent staff and freelancers in 23 countries. You write, a person answers.

The front door

Just ring the bell.

Fifteen minutes, a coffee, first ideas. It costs nothing. And you will soon notice whether we are a good fit.

WhatsApp Switzerland+41 76 268 75 93Call
Call Germany+49 6222 948 2410 Call USA+1 440 637 8320 Emailhallo@herzstueck-web.de