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Advertising & Marketing · Advertising agency

Advertising nobody clicks away.

For over 20 years: films, campaigns, print and social media. The idea comes from people. The technology: the latest AI systems.

Discuss your project15 minutes, free of charge

About ourselves · 45 seconds

One commercial.
For every industry.

Bakery, law firm, car dealership, hotel. No shoot day, no film crew, no location. The idea, the edit and the final say come from people.

What a film costs depends on length, idea and effort. You get the price in advance, fixed and in writing.

Films without a shoot day

Now showing in the Studio

Real films.
Zero shoot days.

Every film starts with a problem and a goal. Thought up by people. Shot without a camera crew. Landscape and portrait.

Portrait format for reels and status
The job

A sauna house is reopening after renovation and wants its first weekends fully booked.

Our idea

Do not explain what a sauna is. Show the moment the cold stays outside.

Runs on

Instagram, Facebook, the screen in the entrance

From the Creative Room · commercials

You know the clients.
The films stick.

Under Armour, McCormick, ZDF, Greenpeace, Taco Bell. Six films from the Creative Room.

Now showing: She Plays We Win.

That was just a glimpse.

Into the Creative Roomfilms, 3D, illustration, graphics

How we work with AI

One prompt. A thousand identical images.
With us: six steps. Four of them done by a person.

Type in a single prompt and you get what everyone gets. We direct the AI like a film crew.

Behind it are over 20 years of advertising. You cannot type that into a prompt.

The AI delivers building blocks.We build the picture. Compositing, retouching, matching the light.
Nothing slips.We fix face, product and location in advance. Your label stays your label.
AI where filming is impossible.Otherwise the classic way. Often both together.
  1. 1Human

    Brief and script

    What should your customer feel and do? From that we write the idea and the copy.

  2. 2Human

    Storyboard and style

    Sketch first, then settle the style with you.

  3. 3Human

    Characters, product, location

    Everything is fixed in advance. Then it looks the same in every scene.

  4. 4AI helps

    Images and scenes

    Now the AI calculates. Many variants, we take the best.

  5. 5AI helps

    Voice, sound, music

    Matched to your brand. Checked by human ears.

  6. 6Human

    Editing and polish

    Editing, colour, type, retouching. Anything that looks like AI gets thrown out.

Work from the AI workshopFilms, 3D and images

Graphics and illustration · from the Creative Room

From posters
to aeroplanes.

Advertising does not stop at film. Visual identities, illustrations and collections for brands in Switzerland and Asia.

SWISS Airbus A350 with a red illustration on the fuselage above the snowy AlpsSWISSSpecial livery for an Airbus A350A large poster with coloured shapes on the front of a buildingWestbund Art & DesignVisual identity for an art fair in ShanghaiA man in a white T-shirt seen from behind, with large shapes on his backOnGraphics for a collection
See more design workall work in the Creative Room

The photo studio · Product, fashion, catalogue, commercial

One phone photo.
A whole campaign.

You send a phone photo of your product. We build the world around it: campaign, catalogue, ad, commercial. Logo, label and colour stay exactly yours.

2How it went out

Lookbook cover: a woman in a camel-hair coat in the mountain wind, HALDE lettering
Lookbook cover
Close-up: a hand opens the coat, the HALDE label sewn onto the lining inside
Detail
The same woman in the coat on the wall of an alpine hut, holding a coffee mug
Second look

Four examples from our studio. The brands are made up, and we even staged the phone photos ourselves. The way we work is real: with you, your real product goes in.

Take a scroll through your feed

The usual standard.
This is how we do it.

Ever since everyone started making ads with AI, everything looks the same. Pretty. And instantly forgotten. Here is the same brief, done twice.

The usual standard
Typical AI gym poster at a bus stop
  • A model straight out of the machine
  • Lines every studio uses
  • Nobody turns around
This is how we do it
Our poster: Your sofa won't miss you.
  • A line that hits home
  • Black and yellow, visible from far away
  • He turns around
For estate agents, landlords, sellers and Airbnb hostsSix phone photos in.
One viewing out.Pictures people click on. A tour through the whole flat. No photographer, no shoot day.

Video viewing from phone photos

This is how it reaches us: quick photos via WhatsApp, in the evening, crooked, with a clothes horse and moving boxes. We turn them into pictures people click on, and a tour where you walk through the door and from room to room. It stays the same flat. Anyone who comes to the viewing recognises every room.

1

What the estate agent sends

WhatsApp · today

Phone photo of the entrance, as it was sent
09:40 ✓✓
Phone photo of the living room, as it was sent
09:41 ✓✓
Phone photo of the kitchen, as it was sent
09:42 ✓✓
Phone photo of the bedroom, as it was sent
09:43 ✓✓
Phone photo of the bathroom, as it was sent
09:44 ✓✓
Phone photo of room 3, as it was sent
09:45 ✓✓

Can you make something nice out of this? 🙈

2

What we make of it

Drag the slider. On the left the phone photo, on the right our image. Same room, same windows, same doors, same kitchen. We only change what a good property photographer would change too: light, colour and order.

Entrance, enhanced
Entrance, phone photo
Phone photoOur image
3

And this is the viewing we made from it.

Hallway, kitchen, bathroom, bedroom, study, living room. One continuous tour, through every door, in warm evening light, the way you experience a flat at a good viewing. No photos strung together and no room made up. No photographer, no shoot day, no tidying the flat.

  • Enhancing photos: light, colour, order, the same room
  • One continuous tour, with music and room names
  • Portrait for reels and status, landscape for the listing
  • On request, an exposé and a website for the property

An example from our studio. The flat is made up, the way we work is real.

Send photos via WhatsApp

Self-filmed · for teams, businesses and clubs

You film.
We make the film.

The best moments happen when there is no camera crew around. You are there. We turn it into a film that works.

  1. Share the idea.Who should see it? What should stick?
  2. Film.With your phone. We tell you beforehand what matters.
  3. Send.The originals via a link. Logo too.
  4. Watch.We edit. You tell us what is still missing.
  • A strong opening
  • Colour and sound
  • Music and titles
  • Subtitles
  • Landscape and portrait

Honestly: if footage is blurred or grainy, even we cannot always save it. Send us a short clip first. We will tell you whether it is good enough.

Send your clip via WhatsAppwe will look at it for free

Six scenes from the Studio

Everything that needs attention.

Not six agencies. One family, one house, one signature style. We price by effort and tell you the price in advance, fixed and in writing.

Scene 1 · Campaign

Promotions people remember.

Thought through from the customer's side. Not from the brochure.

  • Campaigns and promotions
  • Flyers, posters, brochures, ads
  • Copy that sells without shouting
  • Trade fair and shop presence
Scene 2 · Film

Films without a shoot day.

Image film, commercial, explainer video. No film crew on site. With AI and human direction.

  • Commercials and image films
  • Short films for reels and status
  • Video viewings from phone photos
  • Music, edit, landscape and portrait
Scene 3 · Social media

Your channels, in good hands.

Facebook and Instagram, posts and ads. No image that turns up at your competitor's tomorrow.

  • Managing and taking over channels
  • Posts, stories, reels
  • Designing and running ads
  • Reports you can understand
Scene 4 · Brand

A presence that looks like you.

We find out what sets you apart. Then people recognise you even without your name.

  • Logo and visual identity
  • Positioning and message
  • Business stationery
  • Brand manual
Scene 5 · Real estate

Online presence for estate agents and landlords.

For estate agents, landlords and Airbnb hosts. Better pictures, video viewings, the whole presentation.

  • Presentation and management of the listings
  • Enhancing images, showing rooms in their best light
  • Video viewing from room to room
  • Exposés people like to open
Scene 6 · Hotels

Promotion for places with guests.

Promotions, images and films for hotels and holiday apartments. Win guests through companies: with HoPro.

  • Promotions and seasonal packages
  • Images, films, website
  • Social media for hotels
  • Partnerships through HoPro

The front door

Just ring the bell.

Tell us what should stick. We bring the idea. The price is fixed before we start.

WhatsApp Switzerland+41 76 268 75 93Call
Call Germany+49 6222 948 2410 Call USA+1 440 637 8320 Emailhallo@herzstueck-web.de